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Simple Audio Branding - not just for the big boys

  • Geoff Wusyk
  • Jun 9, 2016
  • 1 min read

It use to be that you needed to be a company with a big advertising budget, doing radio or TV ads to consider a jingle or some form of audio branding. Enter the new media era... the opportunities today through social media to get your ads out to people or place them right on your website and/or YouTube channel are unlimited. Why would you not at least attempt to become identified with something as simple as a piece of music that is 100% uniquely yours? It could be a song with lyrics (Juicy Fruit Gum), or as simple as a 4 note melody (Intel).

Here is an example of a simple audio tag that Cat in the Attic produced. Title is - "Corp Brand" You first hear the brief tag that could be the start to your YouTube channel videos etc, followed by the fuller piece of music with the tag imbedded in it that could be background in a longer video.


 
 

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